Privacy Policy

Information We Collect When You Visit This Site

In general, you can visit this site without telling us who you are or revealing any personal information. Our servers collect general information about each visit and aggregate this information with similar information from other site visits to generate site logs, which we use to evaluate and improve our site. We may share this information with manufacturers we represent or our subsidiaries, affiliates, advertisers or sponsors for the same purpose.

We do not automatically collect information from site visits that is personally identifiable (such as email addresses), and we do not attempt to link the information our servers collect to individual visitors.

By visiting this site, you agree that we may collect and use this information as stated in this privacy policy. If we change our privacy policy, we will post the revised policy on this page so you may remain informed about what information we collect, how we use it, and under what circumstances we disclose it.

What We Do With Information You Voluntarily Furnish

We use information for the purposes for which you furnish it to us. Where we request personal information, our online forms indicate the purposes for which we intend to use your personal information, and we will use the personal information you provide only for those purposes.

If you click Contact Us and provide us with personal information (such as your name, address and email address), we use the personal information to analyze and properly respond to your comments. Similarly, if you send any of our employees an inquiry via email, they will use the information you provide in the email to analyze and respond to your email.

If you do not express a preference in an online form, email or other communication with us, we may include you on mailing lists for our products and services (including products and services of our affiliates or their advertisers or sponsors) if we believe you might find this information interesting or useful. If you would prefer not to be included on our lists, please advise us at the time you submit the online form, email or other communication.

We strongly urge you NOT to submit to us sensitive information, such as your Social Security Number or credit card information, unless it is necessary for the purposes of your communication. Even though we strive to protect your personal information and privacy, we cannot guarantee the security of information you disclose online and you do so at your own risk.

Minors should not submit personal information without the consent of their parent or guardian. However, there is no way for us to prevent minors from voluntarily furnishing us this information. Please Contact Us if you have any questions regarding personal information that your minor children may have provided us.

Who Can Access Your Personal Information

Employees, contractors and affiliates of Rush Enterprises, Inc. and its subsidiaries will have access to the personal information we collect online or receive via email if they require this information in order to perform their jobs or respond to questions or comments you send us. We have established practices aimed at protecting the information we collect online or receive via email from unauthorized access.

There are also circumstances in which we will share information with one of the manufacturers we represent or our affiliates, advertisers or sponsors. If you would prefer that we not furnish your information in this manner, please advise us in advance. You should be aware, however, that this type of instruction might impair our ability to properly respond to you or process the information you provide.

We do not distribute, sell, trade or license any information collected or received online, including email lists.

How We Use Cookies

We use cookies to recognize you and your access privileges on this site, to facilitate the interaction between you and this site, and to track site usage. Please note, however, that this site sets cookies only for Rush Enterprises, Inc. and its subsidiaries, and not for manufacturers we represent or our affiliates, advertisers, sponsors or others. You may receive cookies from these other parties by virtue of accessing their web sites, but we do not control these cookies.

You, of course, have the option of refusing to accept cookies from this or any other site by changing your browser preferences or using commercially available software. However, if you refuse the cookies from this site, you may find that some services do not function properly or may be considerably slower.

Credit Applications

We provide you with an opportunity to print a credit application on this site. By submitting your credit application, you have consented for Rush Enterprises, Inc. or any of its subsidiaries or affiliates or one or more lending institutions to investigate your credit and employment history as described in detail at the bottom of such credit applications.

When you submit a credit application to Rush Enterprises, Inc. or any of its subsidiaries, Rush Enterprises, Inc., its subsidiaries, affiliates and lending institutions may collect nonpublic personal information about you from your credit applications, other forms you provide, details regarding your prior transactions with the party collecting such information, and consumer reporting agencies.

We may disclose your credit application and other information we collect from you to affiliates that perform various services on our behalf. We may also disclose nonpublic personal information about you as a consumer, customer, or former customer to nonaffiliated third parties as permitted by law.

We restrict access to nonpublic personal information about you to those employees or affiliates who need to know that information to provide products or services to you. We maintain procedural safeguards to guard your nonpublic personal information.

This Policy Does Not Apply to Sites That Are Linked From This Site

This policy only applies to this site. As described above, we may share information obtained from this site with our affiliates or others. While we expect that these affiliates or others will respect your privacy in a manner consistent with our policies, we cannot guarantee that they will do so.

May 2007